DoodleNet is an online shop targeted toward young women. This is the process I used to create their brand identity.
DoodleNet's products have an emphasis on stationary, with stickers being their primary focus. To create their logo, I conducted a design brief to understand what values their founder wanted to project to their audience.
DoodleNet is a brand that aims to emphasize friendliness, creativity, and playfulness. To create their logo, I used a vintage script font to create an air of familiarity and femininity. Their color palette uses contrast of hue to showcase originality and creativity, in contrast with typical color schemes used by competitors.
In order to increase accessibility for further design in the future, I created a brand sheet using premade assets for the convenience of the founder. These assets are to be used in cohesion with the logo to maintain their brand identity.
After creating and presenting their brand sheet, I created a sample social media post to showcase the possible uses of DoodleNet's logo as shown below.
Sample social media post
